Dr. Roger W. Fitch

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Dr. Roger Fitch has enjoyed practicing optometry in Peoria since 1976. Dr. Fitch attended Illinois State University and graduated from the Southern College of Optometry in Memphis, Tennessee. After 10 years with Dr. Clarence Ward M.D., Dr. Fitch took over the practice of retiring optometrist Dr. Robert Russell. Dr. Fitch hopes to continue to practice for many more years, maintaining the friendships and trust that he’s developed with his patients.

Dr. Fitch has found optometry to be a fascinating, multi-faceted, and challenging profession. In addition to his general practice offices, since 1991, Dr. Fitch has enjoyed serving Central Illinois nursing homes and assisted living facilities with a mobile eye care clinic.

From 1995 to 2002, Dr. Fitch owned a contact lens manufacturing lab and made contacts for doctors around the state and his own patients. His years of experience in contact lens fitting enabled him to create his own lens design that has led to many happy contact lens wearers. Throughout his career, he has both studied and practiced behavioral optometry, which looks at the development of the visual system and how vision affects learning. To help improve academics for struggling kids and to help patients who have had a concussion or traumatic brain injury, Dr. Fitch has offered in-office vision therapy since 2003.

Fitch is a Fellow of the College of Syntonic Optometry. He is a member of the American Optometric Association, the Illinois Optometric Association, and the College of Optometrists in Vision Development.

Dr. Fitch and his wife Beth live in Peoria and have four married children. They attend Bethany Baptist Church. Dr. Fitch enjoys reading history, studying Christian apologetics, golfing when he can, artistic endeavors in various media, and time with his children and granddaughters.

Written by sydney.lehman

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Our Locations


Find us just south of the Sheridan & Glen intersection, on the same side of the road as Marco’s Pizza and across the street from Walgreens.

To contact our Vision Therapy department, please call 309.670.2020 ext. 2, then choose Option #2 to be directed to VT.

  • 4727 N Sheridan Road
  • Peoria, IL 61614


You can find our office on North Cummings Lane, right next door to Rock Valley Physical Therapy. We offer plenty of parking in front of our clinic with accessible parking stalls.

To contact our Vision Therapy department, please call 309.670.2020 ext. 2, then choose Option #2 to be directed to VT.

  • 1009 North Cummings Lane
  • Washington, IL 61571
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