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Doctors & Staff

Meet the experienced and friendly doctors and staff who make Vision Care Center, P.C. a proud provider of vision care products and services in Peoria.


Dr. Roger W. Fitch

Dr. Roger Fitch has enjoyed practicing optometry in Peoria since 1976.   Dr. Fitch attended Illinois State University and graduated from the Southern College of Optometry in Memphis, Tennessee.   After ten years with Dr. Clarence Ward M.D., Dr. Fitch took over the practice of the retiring optometrist Dr. Robert Russell.  Dr. Fitch hopes to continue to practice for many more years maintaining the friendships and trust that have been developed with his patients.

Dr. Fitch has found optometry to be a fascinating, multi-faceted, and challenging profession. In addition to his general practice offices, since 1991 Dr. Fitch has enjoyed going on the road with a mobile eye care clinic serving Central Illinois nursing homes and assisted living facilities.  From 1995 to 2002 Dr. Fitch owned a contact lens manufacturing lab and making contacts for doctors around the state as well as for his own patients.  His years of experience in contact lens fitting enabled him to create his own lens design that has led to many happy contact lens wearers. Throughout his career, he has both studied and practiced behavioral optometry which looks at the development of the visual system and how vision affects learning. To help improve academics for struggling kids and to help patients who have had a concussion or traumatic brain injury, Dr. Fitch has offered in-office vision therapy since 2003. Dr. Fitch is a Fellow of the College of Syntonic Optometry.  He is a member of American Optometric Association, the Illinois Optometric Association, and the College of Optometrists in Vision Development.

Dr. Fitch and his wife Beth live in Peoria and have four married children.  They attend Bethany Baptist Church.   Dr. Fitch enjoys reading history, studying Christian apologetics, golf when he can, artistic endeavors in a variety of media, and time with his children and granddaughters.


Dr. Timothy G. Cundiff

Dr. Timothy Cundiff hails from East Peoria.  He is a graduate of Peoria Notre Dame High School and Loras College in Dubuque, Iowa.  In 2008, he graduated from Indiana University School of Optometry.  He then returned home to Peoria and joined Dr. Roger Fitch in practice at Vision Care Center.  In 2013, he was elected President of the Illinois Valley Optometric Society.  In 2014, he was named Young Optometrist of the Year in the State of Illinois.  In 2015, he was elected as a Trustee for the Illinois Optometric Association.  He currently holds the position of Public Health Trustee.

As the Chairman of the Young Professionals Organization of Greater Peoria, he served as the Chairman of the 2013 All-America City Campaign.  He received the ultimate recognition of his efforts by being awarded the Key to the City by Peoria Mayor Jim Ardis at City Hall.  In 2014, he received the Nova Award by the Creve Coeur Club of Peoria.  In 2010, he was named to Peoria’s “40 Leaders under Forty”.

Dr. Cundiff serves on the Boards of Directors for both the Peoria Riverfront Museum and Wildlife Prairie Park.  He is the President of the Central Illinois Chapter of the Indiana University Alumni Association.  A collegiate athlete at Loras, he still plays baseball in the Peoria Sunday Morning League and is the President of the League – which celebrated its historic 100th Season in 2015.

Dr. Cundiff volunteers annually with WTVP, Peoria’s Public Broadcasting Station, as an on-air personality for the auction and pledge drives.  He also presents a series of lectures to various audiences: students, parents, teachers, administrators, and the business community.  The series, both motivational and educational, focuses on the important connection of vision with reading and learning.

Dr. Cundiff and his wife Kate live in Peoria and are members of St. Philomena Catholic Church.  Dr. C enjoys spending time with family, friends, sports, and promoting our wonderful Greater Peoria region.


Dr. Paul O. Velting

Dr. Velting graduated with honors from the Indiana University School of Optometry and completed an informal fellowship in specialty contact lenses at North Suburban Vision Consultants in Deerfield, Illinois. There, he served as co-director of contact lens services with additional focus on dry eye, glaucoma and primary eyecare.

He has authored and coauthored several articles, and has held adjunct faculty positions at the Indiana, Illinois, UMSL, and Salus University Colleges of Optometry.  He is the co-chair of the Illinois Optometric Association’s Public Health Committee, and also serves as a council member on the American Optometric Association’s Contact Lens and Cornea Section.

Dr. Velting is a native of Grand Rapids, Michigan and attended college at Taylor University in Upland, Indiana. There, he met his wife Katie while they were both on the tennis team. They recently returned to Katie’s hometown of Morton, and attend Harvest Bible Chapel in East Peoria. Dr. Velting loves playing sports, traveling and spending time with his family and friends.